Auto-B-Good

• The Auto-B-Good line of nine books - focusing on trustworthiness, respect, responsibility, fairness, caring, citizenship, integrity, courage, and self-control - is a brand extension of the successful 5-time Emmy® Award-winning television shows and Dove-approved DVD series.
• More than 700,000 copies of these DVDs have been sold via direct response and direct sales to schools and teachers, along with national, regional and international retailers.
• Twenty-six half-hour shows are currently running on public television and TBN. Additionally, the series is available on Sky Angel’s VOD.
• The DVD and book lines have been sold and marketed to over 57,000 educators and school counselors through mailings.
• The product line is presented to education professionals nationally at trade shows.
• Promotion of the brand via online retailers.
• Review and blogger support.
• The creation, maintenance and promotion of the Auto-B-Good Car Club.
• Social networking presence on Twitter and Facebook.
• With showings in over 5,000 classrooms nationwide, it is estimated that over 3 million children are exposed to Auto-B-Good annually.